Retail Sales Increase Barely Noticed

Posted By Robin on February 19, 2009

Retail sales in January reported a 1% increase.  I was fortunate to see this only because a good friend sent it to me.  In an era of $785 Billion bailouts, thousands of job losses and new stock market lows, maybe a 1% increase in retail sales isn’t anything to chirp about.

I beg to differ.  The sky is not falling.  It’s cloudy and stormy and we are being tossed to and fro’, but the sky is not falling.

Someone spent money and the retailers who benefitted from the spending were in the right place at the right time with the right merchandise at the right price.  Let’s not lose sight of the forecast.  It’s tough out there, but it won’t last forever.

Sharpen your tools.  Engage in the process.  Carve out your share of the marketplace.  Keep an eye on the weather; adjust and adapt as necessary but stay in the game. 

What do you do when the sky IS falling?

SELL SKY!

About the author

Robin

Marketing and advertising junkie, entrepreneur who works independently with others but recently discovered she doesn't enjoy working alone. Always wondering "What's next?"!!

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